Ideas

Insight on pricing, growth, and the customer intelligence behind smarter decisions.

Practical thinking from our team on the research, positioning, and pricing questions we help clients work through every day.

Introducing Miller Advisors Hub: Market Intelligence, Pricing Management & Custom Advisory in One Client Platform
New Product Announcement

Introducing Miller Advisors Hub: Market Intelligence, Pricing Management & Custom Advisory in One Client Platform

Our new client platform brings competitive intelligence, pricing management, and direct advisory support into one connected experience.

SaaS CEOs: Is Pricing Strategy Part of Your Team's Annual Strategic Planning Discussion?
Blog

SaaS CEOs: Is Pricing Strategy Part of Your Team's Annual Strategic Planning Discussion?

Pricing often falls off the agenda during annual strategic planning. Here are the questions SaaS and enterprise software leaders should be asking before finalizing next year's plan.

Conjoint Analysis
Article & Simulator

Conjoint Analysis

How conjoint analysis works, when to use it (and when not to), key study-design considerations, an interactive scenario simulator, and a sample-size estimator.

Max-Diff Feature Analysis
Article & Simulator

Max-Diff Feature Analysis

How Max-Diff (maximum difference scaling) studies work, when to use them, key study-design considerations, and an interactive best/worst feature-ranking simulator.

Gabor-Granger Price Testing
Article & Simulator

Gabor-Granger Price Testing

A fast, powerful way to price SaaS add-ons and new feature launches — what expected uptake looks like, how to find an optimal price, and how it pairs with conjoint analysis.

Monadic Price Testing
Article

Monadic Price Testing

How monadic price testing works, where it holds up against Gabor-Granger and where it doesn't, key study-design considerations, and a side-by-side comparison of the two methods.

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